Top 5 Virtual Fitness Programs on iOS in the UK Q1 2023

In Q1 2023, the top 5 virtual fitness programs on iOS in the United Kingdom demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a closer look at each app’s trends:

Strava: Run, Bike, Hike saw a significant rise in weekly revenue, peaking at approximately $209K in the week of March 20. Weekly downloads experienced fluctuations, with a high of around 17.9K in the week of January 2 and a low of 10.4K in mid-March. Active users remained relatively stable, averaging around 400K throughout the quarter.

Fitbit: Health & Fitness reported steady weekly revenue, reaching a peak of $146K in the last week of December. Download numbers showed a downward trend, starting at 42.3K in late December and falling to around 8.4K by the end of March. Active users hovered around the 200K mark for most of the quarter.

Zwift: Ride and Run experienced consistent weekly revenue, with figures ranging from $83K to $116K. However, downloads were quite low, peaking at just over 2.1K in the first week of January. Active users also showed a decline, starting at 8.5K and dropping to around 6.3K by the end of March.

OS Maps: Walk, Hike, Run, Bike demonstrated a strong performance in weekly revenue, peaking at $117K in early January. Download trends saw a decrease from 17.7K in late December to about 8.3K by the end of March. Active users remained steady, averaging around 26K throughout the quarter.

The Body Coach Workout Planner showed notable weekly revenue fluctuations, with a high of $228K in late December and a low of around $29.7K in mid-February. Downloads varied significantly, peaking at 20.7K in the week of February 27. Active users ranged from 33.3K to 49.2K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.